New HQ New Rules Primary Function: Sistem Panandaan by Hd Communication Kft.

New HQ New Rules Primary Function: Sistem Panandaan by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Grafis Competition Category.

PerakGrafis· 2021

New HQ New Rules Primary Function: Sistem Panandaan

by Hd Communication Kft.

Client: Magyar Telekom

A' Design Award Perak Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #112485

View at A' Design Award Press Release Award Badge

Colors

The Design

About New HQ New Rules Primary Function: Sistem Panandaan

New HQ New Rules mangrupa hiji sistem panandaan anu dijieun keur markas anyar Magyar Telekom. Panandaan ieu nampilkeun sakumpulan aturan ngeunaan paripolah di kantor. Desainna beresih tapi maen, ku kituna aturanna karasa ngajak lain maréntah. Ilustrasina némbongkeun kaayaan kantor sapopoé kalawan humor jeung sentuhan manusiawi. Gaya analogna kontras jeung ukuran sarta karakter modérn wangunan éta. Maksudna nyaéta pikeun nyieun réaksi émosional anu langsung sarta ngadorong jalma pikeun nurutan aturan kalawan seuri.

The Recognition

About the A' Design Award Perak

New HQ New Rules Primary Function: Sistem Panandaan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. New HQ New Rules Primary Function: Sistem Panandaan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. New HQ New Rules Primary Function: Sistem Panandaan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
Tags: Office building, Signage, Illustration, Design, System of Norm
Inspiration: The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
Project Duration: Permanent
Team Members: Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi

Read the Press Release