Primary Residence Desain Tipografi (Typeface) by Tianzhen Evleen Huang

Primary Residence Desain Tipografi (Typeface) by Tianzhen Evleen Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Grafis Competition Category.

EmasGrafis· 2021

Primary Residence Desain Tipografi (Typeface)

by Tianzhen Evleen Huang

Client: Evleen Huang

A' Design Award Emas Winner in Grafis Category

47,864
Verified Award Winner
Verify Award Status for #114115

View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence Desain Tipografi (Typeface)

Primary Residence nyaéta hiji desain typeface anu ngarobah wangun arsitéktur minimalis jadi hurup jeung angka, ngagunakeun tilu warna primér nyaéta beureum, biru jeung konéng. Unggal karakter némbongkeun bagian leutik tina hiji wangunan, tanpa lawang asup atawa kaluar anu jelas. Tangga, jandéla jeung wangun géométris ngarujuk kana gerakan Bauhaus sarta kana arsitéktur minimalis. Desain ieu ogé kailhaman ku tangga jeung jandéla anu katempo di sababaraha panjuru dunya. Sketsana dijieun dina keretas, dumasar kana poto-poto wangunan anu nyata. Tujuanana nyaéta pikeun ngahijikeun wangun jeung idéntitas struktur éta.

The Recognition

About the A' Design Award Emas

Primary Residence Desain Tipografi (Typeface) mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Primary Residence Desain Tipografi (Typeface) diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Primary Residence Desain Tipografi (Typeface) nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Primary Residence is an alphabet design that represents minimal architectural forms in typography with three primary colors: red, blue, and yellow.
Each letter and number represents a small part of the buildings without any apparent entry or existence. You may look at it with your own imagination to find the way in or out. You could even find connections from one character to the next.
The stairs, windows, and geometric shapes are dedicated to the Bauhaus architectural style and minimalism, with the primary goal of blending the form and identities of the structure together.
Dimensions & Packaging: When the letter designs are applied to products, each one of them is given a unique identifying number.
Tags: Type, Typographic Architecture, Bauhaus Movement, Abstract, Minimalist
Production Technology: Started the sketches on paper, based on real architecture photography.
Design Challenge: The challenge of this project is finding ways to incorporate different elements of architectural forms with letters while making them look consistent and abstract.
Research: Each main element of the letter based on the research of the Bauhaus movement or the world architectures' photography.
Inspiration: The inspiration originally came from the Bauhaus Movement. Additionally, I was inspired by the design of stairs and windows from different parts of the world, like the fire escapes of old buildings in New York City and urban windows in European cities.
Project Duration: This project started in March 2020 in New Jersey.
Operation Flow: This archetype style helps the viewer gain a greater appreciation of the abstract building. The stairs, windows, all geometric shapes all dedicated to Bauhaus architecture and Minimalist building to blend with the form and identity of the structure.