RYC Brand Identity Identitas Merek by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2021

RYC Brand Identity Identitas Merek

by Fengnan Lin

Client: Ryc

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #114458

Panggihan Ayeuna Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RYC Brand Identity Identitas Merek

RYC Brand Identity nyaéta identitas visual korporat anu dijieun pikeun hiji parusahaan e-commerce anu museurkeun di Guangzhou, Cina. Logo ieu diwangun tina tilu tanda baca: tanda seru pikeun kaahlian, koma pikeun kagigihan, jeung titik pikeun kasampurnaan sarta pikeun mimiti anyar. Hurup R jeung wangun karanjang balanja digabungkeun jeung tanda baca éta pikeun ngagambarkeun widang industrina. Tanda baca dipaké salaku basa anu sarua di sakumna nagara. Identitas ieu diterapkeun kana kartu ngaran, lambang, buku catetan, bungkusan kado, jeung tas kanvas, ku ngagunakeun foil pérak sareng cetak saring.

The Recognition

About the A' Design Award Perunggu

RYC Brand Identity Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. RYC Brand Identity Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. RYC Brand Identity Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.