C-MAX Branding Identity Identitas Branding by Fengnan Lin

C-MAX Branding Identity Identitas Branding by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2021

C-MAX Branding Identity Identitas Branding

by Fengnan Lin

Client: C-Max

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #114759

Jelajah Deui Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About C-MAX Branding Identity Identitas Branding

Identitas Branding C-MAX nyaéta program identitas visual anu dijieun pikeun hiji parusahaan téknologi anu gawéna dina widang cloud computing jeung big data. Logo ieu ngahijikeun hurup CMAX jeung simbol kode anu ilahar dipaké, kaasup tanda kurung sudut, hiji tanda pisah, jeung hiji panah, anu ngalambangkeun itungan sarta pergerakan data anu tartib. Warna hideung ngagambarkeun présisi, sedengkeun grafis pangbantu anu pinuh warna nunjukkeun dunya anu caang anu diwangun ku téknologi. Identitas ieu diterapkeun kana kartu bisnis, kartu kerja, buku catetan, jeung tas kanvas, ku ngagunakeun citakan opat warna sarta UV glazing.

The Recognition

About the A' Design Award Perunggu

C-MAX Branding Identity Identitas Branding mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. C-MAX Branding Identity Identitas Branding diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. C-MAX Branding Identity Identitas Branding minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging: Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags: Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology: Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge: Looking for representative symbols and languages of computing classes.
Research: Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration: People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration: Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow: Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents: Copyrights belong to Fengnan Lin, 2020.
Team Members: Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits: Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.