Self Help Graphics and Art Identitas Merek by David Jimenez

Self Help Graphics and Art Identitas Merek by David Jimenez is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2021

Self Help Graphics and Art Identitas Merek

by David Jimenez

Client: David Jimenez

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner
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Colors

The Design

About Self Help Graphics and Art Identitas Merek

Self Help Graphics and Art mangrupa proyék rebranding pikeun puseur seni komunitas di Wétan Los Angeles. Identitas anyar ieu ngagambarkeun nilai, misi, sareng sajarah puseur ieu, anu tumuwuh tina identitas budaya sareng pamahiwalan pulitik seniman Chicana, Chicano, sareng Latinx. Struktur grid tina hiéroglif Aztek sareng Maya nga-inspirasi tipe hurup tampilan khusus sareng logotipe. Logotipe ieu dipotong laser dina kayu MDF sareng dicitak ku métode letterpress pikeun nambihan tékstur. Poster-poster dicitak nganggo téknik screen printing pikeun ngahormat sajarah percetakan puseur ieu.

The Recognition

About the A' Design Award Perunggu

Self Help Graphics and Art Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Self Help Graphics and Art Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Self Help Graphics and Art Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Dimensions & Packaging: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tags: Grid, Geometric, Typeface, Typographic
Production Technology: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Design Challenge: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Research: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspiration: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Project Duration: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Team Members: David Jimenez