Timing Sauce Branding by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2022

Timing Sauce Branding

by Wai Ching Chan

Client: Timing Sauce

A' Design Award Beusi Winner in Grafis Category

10,455

Verified Award Winner

Verify Award Status for #118426

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Timing Sauce Branding

Timing Sauce mangrupa proyék branding anu diciptakeun pikeun produsén saus. Padamelan ieu ngawengku ngaran merek anyar, logo, kemasan, sarta bahan-bahan pikeun kaperluan penjualan. Ngaran samemehna ngarujuk kana pasta, anu teu luyu jeung produk anu dijual, ku kituna dipilih ngaran anyar. Logo ngagunakeun bentuk abstrak anu ngingetkeun kana saus sarta beungeut nu keur imut. Panalungtikan warna nungtun kana pamilihan palet, sarta sababaraha kombinasi warna diuji pikeun ngahasilkeun kesan bungah jeung ngundang seleraan. Labelna dicitak dina PVC glossy anti-cai, sarta dijieun dina tilu ukuran pikeun botol 120, 150, sarta 180 mililiter.

The Recognition

About the A' Design Award Beusi

Timing Sauce Branding mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Timing Sauce Branding diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Timing Sauce Branding dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensions & Packaging: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Production Technology: Label Material: PVC gloss label waterproof
Design Challenge: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Research: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Project Duration: Hong Kong