Moose Piss Animasi Promosi by Bruno Cintra

Moose Piss Animasi Promosi by Bruno Cintra is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Pilem Competition Category.

EmasPilem· 2021

Moose Piss Animasi Promosi

by Bruno Cintra

Client: Hermoso Compadre

A' Design Award Emas Winner in Pilem Category

68,818

Verified Award Winner

Verify Award Status for #119093

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Moose Piss Animasi Promosi

Moose Piss nyaéta animasi promosi anu dijieun salaku bagian utama tina kampanye peluncuran bir. Animasi ieu panjangna 40 detik, dijalankeun dina 12 pigura per detik sarta diproduksi dina résolusi 4K. Gambar manual digabungkeun jeung ilustrasi katut lukisan digital, sarta parangkat lunak grafis dipaké pikeun komposisi jeung éditing sora. Gaya anu nyeleneh tur pinuh humor dipilih pikeun cocog jeung karakter merek bir éta. Unsur-unsur alam didesain ulang pikeun ngawangun dunya nu surealis. Animasi ieu ditujukeun pikeun vidéo online jeung platform média sosial.

The Recognition

About the A' Design Award Emas

Moose Piss Animasi Promosi mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Moose Piss Animasi Promosi diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Moose Piss Animasi Promosi nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition.
Dimensions & Packaging: A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
Tags: Beer, Animation, Illustration, design, modern.
Production Technology: Manual draw and graphic software like Photoshop, After Affects and Audition.
Design Challenge: Choose a style that matches the product's proposal.
Research: I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
Inspiration: I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
Project Duration: 2 months.
Operation Flow: it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
Patents: No patents.
Team Members: Bruno Cintra
Image Credits: No copyrights.