Karya Math Alive Identitas Brand ku Brand Core - Visang nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Grafis.

EmasGrafis· 2021

Math Alive Identitas Brand

ku Brand Core - Visang

Klién: VISANG Education Inc.

Pamenang A' Design Award Emas dina Katégori Grafis

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Verifikasi Status Panghargaan pikeun #119111

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

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Désain

Ngeunaan Math Alive Identitas Brand

Motif grafis dinamis ngabeungharan pangaruh diajar matematika dina lingkungan diajar anu dicampur. Grafik parabolik tina matematika ngainspirasi desain logo. Hurup A jeung V disambungkeun ku garis kontinyu, demonstrating interaksi antara hiji pendidik jeung murid. Éta ngirimkeun pesen yén Math Alive nungtun pangguna pikeun janten budak anu pinter dina matematika. Visual konci ngagambarkeun transformasi konsép matematik abstrak kana grafik tilu diménsi. Tangtanganna nyaéta pikeun nyaimbangkeun suasana anu pikaresepeun sareng pikaresepeun pikeun pamiarsa target sareng profesionalisme salaku merek téknologi pendidikan.

Pangakuan

Ngeunaan A' Design Award Emas

Math Alive Identitas Brand mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Math Alive Identitas Brand diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Math Alive Identitas Brand nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Diménsi & Bungkusan: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Tag: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Téknologi Produksi: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Tantangan Desain: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Panalungtikan: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Inspirasi: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Durasi Proyék: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Alur Operasi: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Anggota Tim: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Krédit Gambar: Shutterstock, Clipart Korea