Out Here It's Dew Kampanye Iklan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Pariwara Competition Category.
PerungguPariwara· 2021
Out Here It's Dew Kampanye Iklan
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award Perunggu Winner in Pariwara Category
- 20,520
- Verified Award Winner
- Verify Award Status for #119164
The Design
About Out Here It's Dew Kampanye Iklan
Out Here It's Dew mangrupa kampanye iklan anu dijieun pikeun mérek inuman ringan bersoda sarta ditujukeun pikeun para penggemar alam bébas di Midwest Amérika Sarikat. Kampanye ieu ngadorong jalma-jalma pikeun nikmati inuman ieu bari moro, mancing, naék parahu, jeung hiking. Kampanye ieu diawalan ku hiji tawaran anu masihan gantirugi dua puluh dolar pikeun idin moro jeung mancing taun 2020. Hiji produksi fotografi ngawangun perpustakaan gambar anu ageung pikeun kaperluan titik penjualan ritel, média sosial, sarta iklan luar ruang. Hiji lokasi dipilih pikeun ngagambarkeun awal usum semi, usum panas, jeung usum gugur dina hiji sesi motretan.
The Recognition
About the A' Design Award Perunggu
Out Here It's Dew Kampanye Iklan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Out Here It's Dew Kampanye Iklan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Out Here It's Dew Kampanye Iklan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
- Inspiration
- Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
- Team Members
- PepsiCo Design & Innovation
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