Pepsi For The Love Of It Kampanye Iklan by PepsiCo Design and Innovation

Pepsi For The Love Of It Kampanye Iklan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Pariwara Competition Category.

EmasPariwara· 2021

Pepsi For The Love Of It Kampanye Iklan

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Emas Winner in Pariwara Category

102,019

Verified Award Winner

Verify Award Status for #119178

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi For The Love Of It Kampanye Iklan

Pepsi For The Love Of It nyaéta kampanye iklan anu dijieun pikeun pasar Cina. Kampanye ieu museur kana séri genep desain kaléng inuman. Unggal kaléng nembongkeun olahraga atawa kagiatan hiburan anu béda-béda, saperti senam ritmik, ténis méja, loncat indah sinkronisasi jeung kok atawa gangsing. Kaléng-kaléng séjénna ngarujuk kana musik jeung tarian, saluyu jeung warisan mérek Pepsi. Koléksi ieu ngagunakeun kelir-kelir has Pepsi dina gaya anu wani jeung disruptif. Desain kaléng anu rupa-rupa ngamungkinkeun unggal konsumén milih anu cocog jeung minat pribadina.

The Recognition

About the A' Design Award Emas

Pepsi For The Love Of It Kampanye Iklan mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Pepsi For The Love Of It Kampanye Iklan diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Pepsi For The Love Of It Kampanye Iklan nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.
Inspiration: The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.

Read the Press Release