Beat Coffee Desain Identitas Merek by Paul Meeuwsen

Beat Coffee Desain Identitas Merek by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2021

Beat Coffee Desain Identitas Merek

by Paul Meeuwsen

Client: Beat Coffee

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #119537

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Colors

The Design

About Beat Coffee Desain Identitas Merek

Beat Coffee mangrupa desain identitas merek jeung kemasan pikeun hiji parusahaan kopi. Rebrand ieu dimimitian ku panalungtikan pasar, tinjauan kompetitor jeung masukan ti palanggan, anu ngawangun strategi jeung posisi merek. Posisi ieu dikedalkeun ngaliwatan slogan Serious Fun Coffee, anu netepkeun nada sora sarta ngahijikeun kasenangan, musik jeung kopi. Sora pamilik parusahaan digunakeun pikeun ngahirupkeun tanda merek. Ide anu sarua dibawa kana kantong kopi anu dicitak, anu dianimasikeun ngaliwatan augmented reality. Tujuanana nyaeta ngawujudkeun merek anu jelas, museur ka palanggan, sarta pinuh ku kasenangan.

The Recognition

About the A' Design Award Perunggu

Beat Coffee Desain Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Beat Coffee Desain Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Beat Coffee Desain Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey