Artificial Intelligence In Design Bahan Pamasaran Acara by Min Huei Lu

Artificial Intelligence In Design Bahan Pamasaran Acara by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Grafis Competition Category.

PerakGrafis· 2021

Artificial Intelligence In Design Bahan Pamasaran Acara

by Min Huei Lu

Client: Academy of Art University

A' Design Award Perak Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #120552

Panggihan Ayeuna Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Artificial Intelligence In Design Bahan Pamasaran Acara

Desain grafis nyadiakeun ngagambarkeun visual kumaha kecerdasan jieunan bisa jadi babaturan deukeut pikeun désainer dina mangsa nu bakal datang. Éta nyayogikeun wawasan ngeunaan kumaha AI tiasa ngabantosan dina nyaluyukeun pangalaman pikeun konsumen, sareng kumaha kréatipitas dina crosshairs seni, sains, rékayasa, sareng desain. Artificial Intelligence In Graphic Design Conference mangrupikeun acara 3 dinten di San Fransisco, CA dina bulan Nopémber. Unggal poé aya workshop desain, ceramah ti speaker béda.

The Recognition

About the A' Design Award Perak

Artificial Intelligence In Design Bahan Pamasaran Acara mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Artificial Intelligence In Design Bahan Pamasaran Acara diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Artificial Intelligence In Design Bahan Pamasaran Acara mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The thesis, Minarva, is a campaign that aims to create a meaningful human-machine relationship. Instead of eliminating the designer’s occupation, Artificial Intelligence will become a design partner and tool that designers can utilize to meet ever-evolving workplace demands. Minarva can help designers get a basic understanding of Artificial Intelligence and the impact it brings to the design field. This should encourage designers to take advantage of this technology.
Dimensions & Packaging: Event Poster: 13x19
Event ticket: 1.97″ x 5.63″
Event namecard: 3.5" x 2"
Tags: Artificial Intelligence, Design, Technology
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD.
Design Challenge: The lack of understanding of Artificial Intelligence technology is the main reason why humans fear being replaced by machines. The most challenging aspect of promoting Artificial Intelligence technology is organizing and delivering information to convince graphic designers that Artificial Intelligence cannot replace creative and critical thinking tasks but only do repetitive and monotonous jobs.
Research: The graphic design MFA thesis development research aims to engage technology in a meaningful way by improving the designer's skills. In 2018, a total of 36 designers and computer scientists joined the focus group in San Francisco which generated meaningful insights that lead to a thesis project. Various deliverables were developed including a promotional campaign, website, design app, publication, and design conference materials.
Inspiration: According to NPR’s: Will your job be done by a machine? the report, there’s an 8 percent chance that graphic design jobs will become automated within 20 years. How can we convince current designers that Artificial Intelligence is not a threat and should be embraced in order to help them solve problems by doing highly repetitive jobs?
Project Duration: The MFA thesis project started in September 2017 and finished in December 2019 in San Francisco.
Operation Flow: Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers. The goal behind this event is to help designers understand what is Artificial Intelligence and how to work with Artificial Intelligence to achieve something bigger in the creative industry.
Image Credits: Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu