Thirty Years Anniversary Identitas Merek by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 A' Design Award Beusi in Grafis Competition Category.
BeusiGrafis· 2021
Thirty Years Anniversary Identitas Merek
Client: Salvita Design
A' Design Award Beusi Winner in Grafis Category
Verified Award Winner
Verify Award Status for #120942The Design
About Thirty Years Anniversary Identitas Merek
Thirty Years Anniversary nyaéta identitas merek anu diciptakeun pikeun ngamemetan tilu puluh taun dipulihkeunana hubungan diplomatik antara Lituania jeung Jérman. Émblemna nonjolkeun angka tilu puluh sarta ngagabungkeun dua digit éta jeung warna bandéra unggal nagara. Dina aplikasi anu leuwih gedé, angka nol dipotong, sangkan tata letakna tetep beresih, téksna tetep kabaca, sarta bentukna fungsina jadi élemén grafis. Dina mug, cecekelanana ngalengkepan angka nol anu dipotong téa. Tanda-tanda warna dina latar hérang ningkatkeun katembongna. Identitas ieu ngabingkai kagiatan publik jeung komunikasi.
The Recognition
About the A' Design Award Beusi
Thirty Years Anniversary Identitas Merek mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Thirty Years Anniversary Identitas Merek diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Thirty Years Anniversary Identitas Merek dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo was created for the German Embassy in Vilnius in order to mark their 30 year anniversary of restored diplomatic relations between Lithuania and Germany. The logo tells a story of two countries who have developed close relations. It is shown by highlighting the number 30 and combining it with the flag from each country.
- Dimensions & Packaging
- To enhance the visibility of the logo, it was decided to use colored signage on a white background.
- Tags
- Anniversary, logo, signage, visual identity, branding, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
- Production Technology
- Using a larger logo, it came down to a cropped number zero because it does not overload the layout, maintaining good readability and creating a nice graphic element. There was also playful use of the cropped zero on a mug, using the handle of the mug to complete the zero.
- Design Challenge
- To create a successful logo expression of the friendship between Lithuania and Germany.
- Research
- Inspired by the flags of the two states, a modern, stylish and recognizable corporate anniversary emblem was created to visibly frame public events and projects. It will be used by the German Embassy in Lithuania in its external communication throughout 2021.
- Inspiration
- Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Germany recognized the reestablished independence of Lithuania and diplomatic relations were restored.
- Project Duration
- Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
- Operation Flow
- The logo not only commemorates the 30 years of restored bilateral friendship and cooperation, but also looks ahead, towards a common future. The merged numbers are like looking through glasses, upon a road with two different countries headed together in the same direction.
- Image Credits
- Erin Hope Stevens (Copywriter)
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