Public Health Beyond Borders Program Identitas Visual by Yoske Mitsui

Public Health Beyond Borders Program Identitas Visual by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2021

Public Health Beyond Borders Program Identitas Visual

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award Beusi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #121047

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Colors

The Design

About Public Health Beyond Borders Program Identitas Visual

Public Health Beyond Borders nyaéta program identitas visual anu dijieun pikeun sakumpulan mahasiswa jeung staf pangajar anu museurkeun kana kabutuhan kaséhatan di komunitas mitra. Logo ieu ngagunakeun lima warna. Héjo jeung biru ngagambarkeun pandangan global, sedengkeun beureum, konéng jeung hideung ngarujuk kana asal-usul Universitas Maryland minangka bab pangadegna. Bunderan di tengah ngalambangkeun kasatunggalan jeung kamitraan. Wordmark disaluyukeun jeung jinis huruf utama universitas. Logo ieu simpel, bisa disaluyukeun ukuranana (scalable), sarta modular, tur bisa dipaké dina hiji warna kalayan sagala rupa ukuran boh dina média citak boh digital.

The Recognition

About the A' Design Award Beusi

Public Health Beyond Borders Program Identitas Visual mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Public Health Beyond Borders Program Identitas Visual diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Public Health Beyond Borders Program Identitas Visual dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.