Ge Wu Zhi Heng Tipografi Aksara Segel by Lu Zhao and Shankai Gu

Ge Wu Zhi Heng Tipografi Aksara Segel by Lu Zhao and Shankai Gu is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2021

Ge Wu Zhi Heng Tipografi Aksara Segel

by Lu Zhao and Shankai Gu

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Ge Wu Zhi Heng Tipografi Aksara Segel

Ge Wu Zhi Heng nyaéta wangunan desain tipografi aksara segel anu neuleuman kasaimbangan antara manusa jeung sagala rupa. Karya ieu dumasar kana Xiaozhuan, wangun awal aksara segel Cina anu dipikawanoh ku kapekat sareng kaaslianna. Judulna dicokot tina Book of Rites, dimana kecapna hartina medar sareng ngartos sagala rupa pikeun ngahontal kaayaan saimbang. Desain ieu nyambungkeun filsafat tradisional Cina jeung desain aksara segel modéren. Tujuanana pikeun nalungtik kumaha manusa ngalih tina kahirupan nyata ka kahirupan maya sareng kumaha caranana ngajaga kasaimbangan.

The Recognition

About the A' Design Award Perunggu

Ge Wu Zhi Heng Tipografi Aksara Segel mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Ge Wu Zhi Heng Tipografi Aksara Segel diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Ge Wu Zhi Heng Tipografi Aksara Segel minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Due to the continuous growth of human scientific and technological civilization, human beings can quickly change their roles freely from real life to virtual life. However, there is no basis for thinking about the authenticity of all things in the world in the process of transformation. Therefore, I want to interpret the balance between all things through the overall design of Xiaozhuan, because Xiaozhuan is the first culture created under the centralization of power in the long river of culture Word itself has a certain degree of concentration and authenticity. It originated from the book of rites, University, which means to explore and understand all things in the world; to balance, to reach; balance, to balance, means to reach a state of balance. Based on the visual culture exploration of modern seal text design, this paper links the elements of Chinese traditional philosophy of all things, and ponders how the relationship between human beings and all things can reach the balance state from the first reality (authenticity) to the second reality (virtuality).
Inspiration: Due to the continuous growth of human scientific and technological civilization, human beings can quickly change their roles freely from real life to virtual life. However, there is no basis for thinking about the authenticity of all things in the world in the process of transformation.
Team Members: Lu Zhao
Shankai Gu

Read the Press Release