Tinkoff Investment Pungsi Utama: Video Iklan by Egor Maraev

Tinkoff Investment Pungsi Utama: Video Iklan by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Pilem Competition Category.

PerungguPilem· 2022

Tinkoff Investment Pungsi Utama: Video Iklan

by Egor Maraev

Client: Blaster Studio

A' Design Award Perunggu Winner in Pilem Category

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Colors

The Design

About Tinkoff Investment Pungsi Utama: Video Iklan

Téks Buku: Tinkoff Investment nyaéta video iklan tilu puluh detik pikeun jasa investasi bank. Video ieu nampilkeun George Washington salaku tokoh utama. Anjeunna diuk di sofa bari tuang pizza, capé jeung males, sarta ngagambarkeun artos. Gambaran anu teu ilahar ieu ngandung gagasan utama, nyaéta yén artos kudu dijaga dina kaayaan anu hade sarta dijieun supaya tetep gawé. Animasi ieu ngahijikeun animasi cel jeung animasi cutout, dihijikeun ku kompositing digital. Video ieu geus ditayangkeun sacara lega salaku preroll saméméh video online sarta ngahontal tingkat konvérsi anu luhur.

The Recognition

About the A' Design Award Perunggu

Tinkoff Investment Pungsi Utama: Video Iklan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Tinkoff Investment Pungsi Utama: Video Iklan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Tinkoff Investment Pungsi Utama: Video Iklan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin