Happetsy Fungsi Utama: Identitas Merek ku Anamarija Leljak

Karya Happetsy Fungsi Utama: Identitas Merek ku Anamarija Leljak nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Grafis.

PerakGrafis· 2021

Happetsy Fungsi Utama: Identitas Merek

ku Anamarija Leljak

Klién: Happetsy

Pamenang A' Design Award Perak dina Katégori Grafis

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #122375

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Happetsy Fungsi Utama: Identitas Merek

Happetsy nyaéta hiji identitas merek anu dijieun pikeun hiji parusahaan produk piaraan. Desainna ngagabungkeun gaya retro kuno jeung minimalisme modéren. Karakter retro dinyatakeun ngaliwatan palet warna, hurup tulisan leungeun, sarta pola titik polka. Tata perenah nu beresih, rohangan nu lega, jeung hurup sans serif nambahan sentuhan modéren nu seger. Logona ngagabungkeun ilustrasi ucing jeung anjing kalawan wangun pasagi panjang, hiji wangun anu patali jeung stabilitas sarta kasatiaan. Sadaya grafis digambar salaku véktor sarta dikirimkeun dina warna RGB, CMYK, jeung Pantone pikeun panampilan anu konsistén dina sadaya média.

Pangakuan

Ngeunaan A' Design Award Perak

Happetsy Fungsi Utama: Identitas Merek mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Happetsy Fungsi Utama: Identitas Merek diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Happetsy Fungsi Utama: Identitas Merek mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Diménsi & Bungkusan: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Tag: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Téknologi Produksi: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Tantangan Desain: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Panalungtikan: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Inspirasi: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Durasi Proyék: The project started in March 2019 and finished in May 2019 in Denmark.
Alur Operasi: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Krédit Gambar: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.