Full Moon Primary Function: Iklan Média Sosial by Fabiano Dalmacio

Full Moon Primary Function: Iklan Média Sosial by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Pariwara Competition Category.

PerakPariwara· 2021

Full Moon Primary Function: Iklan Média Sosial

by Fabiano Dalmacio

Client: Rothco, part of Accenture Interactive

A' Design Award Perak Winner in Pariwara Category

33,432
Verified Award Winner
Verify Award Status for #122999

View at A' Design Award Press Release Award Badge

Colors

The Design

About Full Moon Primary Function: Iklan Média Sosial

Book Text: Full Moon nyaéta hiji iklan média sosial anu dijieun pikeun Guinness. Visualna diterbitkeun dina feed jeung story Facebook sarta Instagram dina peuting Halloween taun 2020, nalika hiji bulan biru anu langka katingali di sakuliah dunya. Gambarna dijieun ngaliwatan retouching jeung manipulasi poto dina Adobe Photoshop. Referensi bulan resolusi luhur, gambar merek, sarta tékstur bir digabungkeun dina lapisan-lapisan pikeun ngabentuk hiji gambar tunggal. Maksudna nyaéta pikeun ngahijikeun kana obrolan global ngaliwatan tautan basajan antara bulan jeung sagelas bir.

The Recognition

About the A' Design Award Perak

Full Moon Primary Function: Iklan Média Sosial mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Full Moon Primary Function: Iklan Média Sosial diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Full Moon Primary Function: Iklan Média Sosial mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Dimensions & Packaging: Facebook & Instagram feed/stories.
Tags: beer, Guinness, halloween, moon, Ireland
Production Technology: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Design Challenge: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Research: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Inspiration: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Project Duration: The project was developed in October 2020 in Dublin, Ireland.
Operation Flow: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Team Members: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire