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Role Primary Function: Idéntitas Korporat by Pedro Panetto

Role Primary Function: Idéntitas Korporat by Pedro Panetto is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Grafis Competition Category.


PerakGrafis· 2021

Role Primary Function: Idéntitas Korporat

by Pedro Panetto

Client: Pedro Panetto

A' Design Award Perak Winner in Grafis Category

44,706

Verified Award Winner

Verify Award Status for #123095

Colors

The Design

About Role Primary Function: Idéntitas Korporat

Role nyaéta hiji idéntitas korporat anu dirancang pikeun agénsi produksi vidéo. Idéntitasna jalan dina format gerak sarta cicing. Simbolna diwangun tina wangun opat pasagi, kailhaman ku wangun opat pasagi anu ilahar dina kaméra, clapboard, jeung layar. Hurup o dipotong satengah, ngingetkeun kana gulungan film jaman baheula. Dina gerak, simbolna ngagulung terus-terusan, ngahubungkeun tanda ka ngaran Role, anu asalna tina kecap pagawéan Portugis anu hartina ngagulung. Sadaya bagian cetak dijieun ngagunakeun Golden Ratio. Idéntitasna nepikeun énergi jeung gerakan dina rupa-rupa aplikasi.

The Recognition

About the A' Design Award Perak

Role Primary Function: Idéntitas Korporat mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Role Primary Function: Idéntitas Korporat diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Role Primary Function: Idéntitas Korporat mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Role is a video producer agency. Its visual identity works in motion or still, it conveys energy, dynamism. It works well in all kinds of applications, including videos in which this brand can behave in motion.
Dimensions & Packaging
All project and paper pieces were madw using the Golden Ratio.
Inspiration
Role's visual identity has elements from the audiovisual poduction universe as its inspiration. The letter "o" cut in half connects itself to the old film rolls. The rectangular shape of its logo has been chosen by inspiration of this universe as well, for we see many rectangular elements, such as cameras, clapboards, screens and etc. The logo in motion connects with the name of the brand "Role", which in Portuguese comes from the verb to roll , its symbol is constantly rolling.

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