Dodoshine Idéntitas Merek ku Xu Chen and Rong Zhang

Karya Dodoshine Idéntitas Merek ku Xu Chen and Rong Zhang nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2021

Dodoshine Idéntitas Merek

ku Xu Chen and Rong Zhang

Klién: Dodoshine

Pamenang A' Design Award Perunggu dina Katégori Grafis

15,360

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #123740

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Dodoshine Idéntitas Merek

Dodoshine mangrupa idéntitas merek anu dijieun pikeun merek alat-alat éléktronik anu ngagunakeun téhnologi steril ultraviolét. Ngaran ieu nujul kana kabiasaan urang Tiongkok anu sok neundeun barang-barang dina sinar panonpoé pikeun maéhan baktéri, hiji kabiasaan anu aya patalina jeung gaya hirup sehat sarta téhnologi ultraviolét. Logotype-na dijieun dumasar kana jenis huruf sans serif anu wanoh (bold), dibéré tambahan detail serif anu sering dipaké ku merek-merek fashion. Kombinasi ieu masihan merek ieu hiji citra anu caang jeung rada modis. Logotype ieu tiasa dicitak dina produk sareng bahan pamasaran kalayan ukuran minimum 34 ku 10 milimeter.

Pangakuan

Ngeunaan A' Design Award Perunggu

Dodoshine Idéntitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Dodoshine Idéntitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Dodoshine Idéntitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Diménsi & Bungkusan: It can be print on the minimal size at 34mm x 10mm.
Tag: logo, shine, logotype, typeface, font
Téknologi Produksi: It can be print on the product or marketing material.
Tantangan Desain: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Panalungtikan: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Inspirasi: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Durasi Proyék: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Alur Operasi: People can see and read it. And then they can understand the meaning of the logo.
Anggota Tim: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu