Kong-Ke Museum Identitas Visual by Googoods

Kong-Ke Museum Identitas Visual by Googoods is a highly esteemed winner of the very prestigious 2021 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2021

Kong-Ke Museum Identitas Visual

by Googoods

Client: Googoods

A' Design Award Beusi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #123804

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kong-Ke Museum Identitas Visual

Kong-Ke Museum mangrupa identitas visual pikeun hiji tempat pameran di Taichung, Taiwan, anu ogé jadi tempat istirahat pikeun pagawé konstruksi. Logo ieu ngawangun aksara ku guratan-guratan pondok, sina teu réngsé. Wangun anu teu réngsé ieu ngagambarkeun rasa transisi hiji lokasi konstruksi. Sistem panduan (guidance system) ngagunakeun bahan-bahan anu kapanggih di lokasi, saperti bekisting (formwork), sesa kayu, mata gergaji sirkular, jeung pipa cai plastik. Émbér cet anu dieusian sémén, pipa cai, papan gelombang polikarbonat, sarta sarung tangan digunakeun pikeun nandaan posisi-posisi dina rohangan éta. Poster-poster dicitak ku téhnik cetak saring (screen printing) dina kemasan karung sémén.

The Recognition

About the A' Design Award Beusi

Kong-Ke Museum Identitas Visual mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Kong-Ke Museum Identitas Visual diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Kong-Ke Museum Identitas Visual dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using existing materials is a great feature of the workers. The guidance system uses material elements that are often found at the construction site: formwork, excess scrap wood, circular saw blades, and plastic water pipes... to form a layout plan. Paint buckets filled with cement, water pipes, polycarbonate wave boards and gloves: this matching element commonly found in various construction sites constitutes a device that guides the position in the space. The poster uses cement bag packaging for screen printing as a visual expression.
Dimensions & Packaging: Various dimensions according to the necessities on-site.
Tags: Design, googoods, Graphic, Branding
Production Technology: Formwork, Excess Scrap Wood, Circular Saw Blades,
Paint Buckets, Cement, Water Pipes, Polycarbonate Wave Board, Gloves, Cement Bag Packaging
Design Challenge: In-depth understanding of the work culture. And using existing materials of the workers.
Research: The Research objective was to learn and understand the brand's spirit and essence.
Inspiration: Kong-Ke Museum is a new-style exhibition venue combined with a work station for workers to rest in Taichung. The logo of Kong-Ke Museum expresses the unfinished form of characters with short strokes. The concept comes from the feeling that the construction site gives people a sense of incompleteness and transition. Through communication with the public and their participation, the whole picture of the museum will be completed.
Project Duration: The project started in June 2019 and was completed in November 2019 in Taichung, Taiwan.
Operation Flow: Kong-Ke Museum is a new-style exhibition venue combined with a work station for workers to rest.
Team Members: Art Director : Chihong Chuang
Graphic Design : Weichi Pai
Project Manager : Iju Lin
Image Credits: googoods