Fondazione Alinari Fungsi Utama: Identitas Merek by Frush Design

Fondazione Alinari Fungsi Utama: Identitas Merek by Frush Design is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Grafis Competition Category.

PerakGrafis· 2021

Fondazione Alinari Fungsi Utama: Identitas Merek

by Frush Design

Client: Frush | Creative studio

A' Design Award Perak Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #125706

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Colors

The Design

About Fondazione Alinari Fungsi Utama: Identitas Merek

Fondazione Alinari nyaéta hiji identitas merek anu dijieun pikeun Fondazione Alinari per la Fotografia, hiji badan umum anu diadegkeun di Florence pikeun ngajaga, ngokolakeun, sarta ngamajukeun koleksi poto Alinari. Identitas ieu diwangun sabudeureun aksara leutik A, hiji abstraksi tina lénsa kaméra, anu ogé jadi pigura pikeun gambar-gambar ti arsip sajarah. Aksara skulptural jeung palét hideung bodas ngingetkeun kana cahaya jeung kalangkang. Sistemna diterapkeun kana bahan citak, karcis, katalog, merchandising, sarta hiji ramatloka.

The Recognition

About the A' Design Award Perak

Fondazione Alinari Fungsi Utama: Identitas Merek mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Fondazione Alinari Fungsi Utama: Identitas Merek diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Fondazione Alinari Fungsi Utama: Identitas Merek mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Dimensions & Packaging: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Tags: brand design, merchandising, print materials, visual identity
Production Technology: Brand design and visual identity and language.
Design Challenge: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Research: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspiration: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Project Duration: The project started in October 2020 in Florence (Italy) and it is still going on.
Operation Flow: It's a brand identity project to identificate a new public subject.
Patents: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Team Members: Giuditta Valentina Gentile