Kairi Murakami Desain Ulang Idéntitas Mérek by Daisuke Kobayashi

Kairi Murakami Desain Ulang Idéntitas Mérek by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2021

Kairi Murakami Desain Ulang Idéntitas Mérek

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Kairi Murakami Desain Ulang Idéntitas Mérek

Kairi Murakami mangrupa desain ulang idéntitas mérek anu diciptakeun pikeun hiji hotél di Pulo Iki, Nagasaki, Jepang. Simbolna dumasar kana kanji Ichi, anu bentukna hiji garis horizontal, sarta muncul dina ngaran hotélna. Garis éta ogé ngingetkeun kana pamandangan Teluk Yunomoto, pamandangan munggaran anu ditempo ku tamu waktu datang. Logona diwangun ku garis lempeng jeung bunderan, ngébréhkeun lanskap anu kuat sarta hese dihilapkeun. Warnana ngagunakeun gradasi anu ngingetkeun kana panonpoé surup dina wanci sonten. Idéntitas ieu dipaké dina papan pituduh aula, kartu ngaran, jeung kop surat, nembongkeun hotél salaku imah kadua.

The Recognition

About the A' Design Award Perunggu

Kairi Murakami Desain Ulang Idéntitas Mérek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Kairi Murakami Desain Ulang Idéntitas Mérek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Kairi Murakami Desain Ulang Idéntitas Mérek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi