Tsubasa.Y Integrasi Merek by Siwei Lai is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Grafis Competition Category.

PerakGrafis· 2022

Tsubasa.Y Integrasi Merek

by Siwei Lai

Client: Tsubasa.y

A' Design Award Perak Winner in Grafis Category

33,985
Verified Award Winner
Verify Award Status for #127809

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tsubasa.Y Integrasi Merek

Tsubasa.Y mangrupa toko pilihan vintage, anu dina tumpukan papakéan tina rupa-rupa jaman, néangan rasa éksklusif tina diri anu béda, terus-terusan ékspérimén jeung ngahijikeun, ngahasilkeun sora fashion anu can kungsi aya dina generasi ieu, saperti ngaranna Tsubasa (jangjang), mingpin pesona kuno pikeun ngalayang dina rupa-rupa papakéan anu ngandung tékstur jeung carita. Proyék ieu ngawengku identitas toko, desain bungkusan, jeung desain citak.

The Recognition

About the A' Design Award Perak

Tsubasa.Y Integrasi Merek mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Tsubasa.Y Integrasi Merek diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Tsubasa.Y Integrasi Merek mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TSUBASA.Y is a vintage selection shop, choosing unique and tasteful selections from all over the world. This case packs the shop’s identification, packaging, and print design.
Tags: Visual Identity, Logo, Branding, graphics, printed matter
Production Technology: Especially the design on the outer packaging stickers allows the shop assistants to customize and interact with consumers
The clerk uses the blank space of the sticker, draws, and leaves a message so that every consumer can feel a sense of honor and uniqueness when receiving the goods. There is a touch of digital printing in the blank space of the sticker, which is replaced every year according to the number of years the brand has been established.
Inspiration: In the identification design, the initials of the brand name "TSUBASA" (Japanese meaning wings) and Y are the main shape combinations, and the main shape is formed like a bird spreading its wings. Use simple lines to create a sense of refinement and quality.
Project Duration: The project started in March 2021 and finished in June 2021, in Taichung City, Taiwan.

Read the Press Release