Emotions Poster by Rui Ma is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2022

Emotions Poster

by Rui Ma

Client: Rui Ma

A' Design Award Beusi Winner in Grafis Category

19,129

Verified Award Winner

Verify Award Status for #129865

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Emotions Poster

Naon bakal émosi kasampak kawas di dunya visual? Runtuyan poster ieu ngaranna Emosi ngagambarkeun opat tipena béda émosi dasar dina bentuk visual. Opat émosi nyaéta Bungah, Anger, Sedih, sareng Sieun. Désainer ngagunakeun basa visual kontemporer kaasup ilustrasi abstrak, kelir vibrant, sarta tipografi dinamis pikeun némbongkeun sambungan antara émosi jeung ekspresi raray. Dina sistem desain ieu, unggal basa visual dianggo salaku desain individu sorangan. Dina waktos anu sami, sadaya desain poster tiasa dianggo salaku sistem.

The Recognition

About the A' Design Award Beusi

Emotions Poster mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Emotions Poster diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Emotions Poster dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
Dimensions & Packaging: Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
Tags: Graphic Design, Illustration, Posters, Visual Communication
Production Technology: The posters were created and designed with Adobe Illustrator and Photoshop.
Design Challenge: Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
Research: The research of this project was based on information about the subject from the internet.
Inspiration: I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
Project Duration: 2021 Los Angeles
Operation Flow: This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
Image Credits: English font: Raoul Audouin & Velvetyne Type