Enjoy Happy Food Desain Jasa ku Ting-Han Chen

Karya Enjoy Happy Food Desain Jasa ku Ting-Han Chen nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Layanan.

PerakLayanan· 2022

Enjoy Happy Food Desain Jasa

ku Ting-Han Chen

Klién: Play Design Lab

Pamenang A' Design Award Perak dina Katégori Layanan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #131529

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Enjoy Happy Food Desain Jasa

Proyék desain ieu nunjukkeun kumaha cara ngarobih vendor lauk tradisional janten merek e-commerce sosial modéren salaku réspon kana wabah, sareng ngajagi jurang antara balanja pasar lauk tradisional sareng gaya hirup balanja online. Merek ieu berakar dina profesionalisme perikanan 40 taun vendor, cara interaksi sosial pelanggan pasar tradisional, sareng nyandak pesenan kustomisasi ti para nasabah via Line (aplikasi sosial anu paling sering dianggo di Taiwan) pikeun nganteurkeun anu paling seger, unggal dinten. bray lauk laut jeung dianjurkeun resep masak.

Pangakuan

Ngeunaan A' Design Award Perak

Enjoy Happy Food Desain Jasa mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Enjoy Happy Food Desain Jasa diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Enjoy Happy Food Desain Jasa mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: In this project, a traditional fish vendor is transformed into a modern social e-commerce brand–Enjoy Happy Food, as a demonstration in response to the above-mentioned issues. The brand roots in the vendor’s 40-year traditional fisheries professionalism, traditional market’s way of high customer engagement, and takes customization orders from customers via LINE (a most used social app with coverage over 95 percent of Taiwan's population) to deliver daily caught fresh sea fish with recommended cooking recipes.
Diménsi & Bungkusan: Service workflow redesign; Brand visual identity: logo, business card, apron, van, posters, brochure, web app, gift box, etc.; Vacuum Package Design (total 6 types: from 265 mm x 170 mm to 442 mm x 320 mm), Aluminum Foll Pocket, 310 mm x 345 mm, Isothermic Bag #1, 290 mm x 290 mm x 220 mm, Isothermic Bag #2, 300 mm x 300 mm, Cardboard Box, 345 mm x 285 mm x 225 mm, Sticker System (incl. Quality Assurance Series, Greeting Series, and Product Labeling Series). Website Design and digital marketing design, and LINE ChatBot UI/UX design.
Tag: fish vendor, fish market, fisheries, service design, rebranding, brand design, brand identity, service redesign
Téknologi Produksi: field experiences, interviews, requirement analysis, co-ideation workshop, experience journey mapping
Tantangan Desain: To change people’s behaviors takes time. Thus, the design is kept as simple as possible. Based on the revision of the service workflow for relevant stakeholders within the vendor’s supply chain, new tools (e.g., the sticker system for instant packaging) are introduced. This project also makes use of the social app (i.e. LINE) that had already created a social shopping culture in Taiwanese everyday living, to turn traditional fish vendor’s customers to online shoppers, and attract new online customers who didn’t shop at the traditional fish market to connect with the traditional fish vendor.
Panalungtikan: Unlike most chain or online markets that sell stocked frozen fish, many Taiwanese people favor traditional fish market for their freshest daily caught fish, professional knowledge in fish, and the close interaction between vendors and customers. After the outbreak of COVID-19, people stop visiting traditional fish market and more and more people shop online for fresh food. Under such circumstances, how can traditional fish vendors still bring freshest, daily caught fish to existing customers, and transform into a social e-commerce brand and reach new customers?
Inspirasi: Though Taiwan is an island surrounded by sea, many Taiwanese people lack understanding and knowledge about the edible sea fish living around them. Fish knowledge remains among fish vendors. As food traceability and safety are getting more awareness among Taiwanese people, how to bridge traditional fish vendor's professionalism with modern Taiwanese lifestyle based on the shared appeal for fresh and healthy food? As the epidemic has severely affected traditional fish market, is it possible to turn such a crisis into an opportunity for digital transformation for traditional fish vendors?
Durasi Proyék: The project started on Jan 2021 in Tamshui township, New Taipei City, and is keeping on revising service designs according to feedback from customers’ experiences.
Alur Operasi: The brand owner goes to the fishing port in person before the crack of dawn to handpick the freshest fish. Then, the fish are processed according to customers’ upfront needs and delivered to customers’ homes at designated times to ensure that customers can enjoy the freshest, freshly caught sea fish. The owner maintains high customer engagement on social platform (i.e., LINE) by sharing fishery news, fish knowledge, cooking recipes, and environmental protection issues with customers.
Anggota Tim: Design: Ting-Han Chen