Memory of Jiangnan Poster by Yi Wu and Yanghua Yao

Memory of Jiangnan Poster by Yi Wu and Yanghua Yao is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2022

Memory of Jiangnan Poster

by Yi Wu and Yanghua Yao

Client: Seoul National University of Fine Arts

A' Design Award Beusi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #132760

View at A' Design Award Press Release Award Badge

Colors

The Design

About Memory of Jiangnan Poster

Memory of Jiangnan mangrupa poster anu dumasar kana sajak tradisional Cina. Desainna nyokot ciri-ciri tulisan tulang oracle jeung aksara segel, anu disederhanakeun jadi wangun grafis anu jelas. Unsur-unsur tradisional dirobah sacara grafis, dibongkar sarta diciptakeun deui, kalayan percobaan tilu diménsi anu ditrapkeun kana wangun hurufna. Poster ieu dijieun ngagunakeun cetak digital sarta ukuranana 70 ku 100 séntiméter. Maksudna nyaéta pikeun nembongkeun pesona budaya Jiangnan, aksara Cina, sarta sajak kuno ka masarakat internasional.

The Recognition

About the A' Design Award Beusi

Memory of Jiangnan Poster mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Memory of Jiangnan Poster diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Memory of Jiangnan Poster dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Dimensions & Packaging: 70*100cm
Tags: poster，Jiangnan cultural
Production Technology: Digital printing
Design Challenge: The decomposition and reconstruction of Jiangnan cultural elements
Research: "Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Inspiration: "Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.
Project Duration: The project started in April 2021
Team Members: YI WU
YANGHUA YAO