Chick Coin Iklan Animasi by Jp Space Studio

Chick Coin Iklan Animasi by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Pilem Competition Category.

PerungguPilem· 2022

Chick Coin Iklan Animasi

by Jp Space Studio

Client: JP SPACE Studio

A' Design Award Perunggu Winner in Pilem Category

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Verified Award Winner

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Colors

The Design

About Chick Coin Iklan Animasi

Chick Coin nyaéta iklan animasi anu dijieun pikeun platform pamadegan gawé paruh waktu (part-time) kanggo mahasiswa di Taiwan. Pilem ieu lumangsung salila opat puluh detik dina full high definition kalayan laju dua puluh opat pigura per detik. Dua karakter merek ningali kasusah kauangan mahasiswa anu ditembongkeun dina layar televisi. Sanggeus kitu, hiji liang koin ajaib mawa karakter-karakter éta ka dunya anu tinglayang senang jeung pinuh kabungahan, sarta dunya nyata ogé robah. Animasi ieu ngagabungkeun gambar leungeun jeung ilustrasi digital sarta software komposit. Alur carita anu lucu jeung éfék visualna dimaksudkeun pikeun ngahijikeun merek jeung panongton ngora.

The Recognition

About the A' Design Award Perunggu

Chick Coin Iklan Animasi mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Chick Coin Iklan Animasi diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Chick Coin Iklan Animasi minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
Dimensions & Packaging: 1920 x 1080px（FHD） / 40s / 24fps
Tags: Animation, Illustration, Motion, Money, 2D, Advertising
Production Technology: Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
Design Challenge: While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
Research: First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
Inspiration: The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
Project Duration: The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
Operation Flow: It's a video with no interaction or special operative instructions.
Team Members: Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu
Image Credits: All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.