Cloud Mountain Type Fungsi Utama: Desain Aksara by Meng Shenhui

Cloud Mountain Type Fungsi Utama: Desain Aksara by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Grafis Competition Category.

PerakGrafis· 2022

Cloud Mountain Type Fungsi Utama: Desain Aksara

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., LTD

A' Design Award Perak Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #135379

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Colors

The Design

About Cloud Mountain Type Fungsi Utama: Desain Aksara

Cloud Mountain Type nyaéta hiji jinis aksara anu diilhaman ku gunung-gunung nu pinuh ku méga jeung halimun di Zhang Jiajie sarta ku lukisan bentang Cina kuno. Wangun-wangun hurupna ngagabungkeun gambaran méga jeung gunung tradisional Cina jeung struktur aksara Latin. Unggal karakter digambar ku leungeun tuluy dironjatkeun maké parangkat lunak gambar digital, sarta jinis aksara ieu bisa dipaké dina rupa-rupa ukuran. Lamun ditingali kacida deukeutna, détailna bakal ngadominasi tur hurufna jadi hésé dikenal, sarua jeung wangun gunung nu teu bisa katempo tina puncakna.

The Recognition

About the A' Design Award Perak

Cloud Mountain Type Fungsi Utama: Desain Aksara mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Cloud Mountain Type Fungsi Utama: Desain Aksara diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Cloud Mountain Type Fungsi Utama: Desain Aksara mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Dimensions & Packaging: Variable size
Tags: Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
Production Technology: Photoshop, Pixelmator software, Hand drawing
Design Challenge: Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
Research: When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Inspiration: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Project Duration: The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
Operation Flow: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Team Members: Meng Shenhui
Image Credits: Meng Shenhui