Pentaheal Clinic Rebranding Identitas Merek ku Pentaheal and Eidetic

Karya Pentaheal Clinic Rebranding Identitas Merek ku Pentaheal and Eidetic nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2022

Pentaheal Clinic Rebranding Identitas Merek

ku Pentaheal and Eidetic

Klién: Eidetic Marketing

Pamenang A' Design Award Perunggu dina Katégori Grafis

13,735

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #135773

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Pentaheal Clinic Rebranding Identitas Merek

Rebranding Pentaheal Clinic mangrupa identitas merek anu dijieun pikeun klinik médis Koréa anu husus dina widang kedokteran fungsional. Motif utama tina identitas ieu nyaéta ékstensi. Simbol médis universal, nyaéta tanda salib, dipaké salaku basa visual anu basajan sangkan bisa dipikawanoh ku pasén ti rupa-rupa nagara. Simbol ieu ngagabungkeun tanda salib jeung hurup P sareng H, singketan tina ngaran klinik. Sumbu tina simbol ieu ngalegaan ka dua arah, sahingga tanda ieu cocog dianggo dina rupa-rupa item aplikasi anu béda bentuk sareng ukuranana. Signage dirarancang husus pikeun unggal lanté di klinik anu aya di Seoul.

Pangakuan

Ngeunaan A' Design Award Perunggu

Pentaheal Clinic Rebranding Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Pentaheal Clinic Rebranding Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Pentaheal Clinic Rebranding Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
Diménsi & Bungkusan: Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m²
Tag: Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
Téknologi Produksi: Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
Tantangan Desain: Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
Panalungtikan: To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
Inspirasi: The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
Durasi Proyék: The project started in July 2021 and finished in December 2021 in Seoul.
Alur Operasi: Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
Anggota Tim: Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic