Free Identitas Merek by Fengnan Lin is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2022

Free Identitas Merek

by Fengnan Lin

Client: Free

A' Design Award Beusi Winner in Grafis Category

10,703
Verified Award Winner
Verify Award Status for #135862

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Free Identitas Merek

Free nyaéta identitas merek anu dijieun pikeun merek pembalut wanoja. Logotype ieu dianyarkeun ku hurup F anu rada diangkat, anu ngagambarkeun sikep ngora sareng optimis. Dua bentuk hurup e digambar salaku hiji sapuan kuas anu kontinyu sareng disambungkeun babarengan. Pasangan anu ngahiji ieu dicandak tina logo sareng dianggo salaku grafis bantu, dilarapkeun kana kartu nami, badge, tas dokumén, kotak ékspres, sareng tas kanvas. Garis dinamis ieu ngébréhkeun kabébasan sareng éksprési diri. Sistem spésifikasi visual ngajaga identitas ieu tetep konsisten sareng tiasa dilegakeun dina sagala kanal, boh online boh offline.

The Recognition

About the A' Design Award Beusi

Free Identitas Merek mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Free Identitas Merek diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Free Identitas Merek dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Tags: Brand visual upgrade, Sanitary napkins, GEN Z,
Production Technology: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Design Challenge: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Research: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Inspiration: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Project Duration: Guangzhou,Guangdong Province,China,July 6,2021
Operation Flow: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Team Members: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng