Can You See the Music Identitas Dinamis by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Grafis Competition Category.

PerakGrafis· 2022

Can You See the Music Identitas Dinamis

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

A' Design Award Perak Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #137173

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Can You See the Music Identitas Dinamis

Karya anu diciptakeun pikeun Franz Liszt Chamber Orchestra mangrupikeun identitas merek dinamis anu didorong ku musik anu tujuanana pikeun nyegerkeun penampilan visual orkestra. Panyipta na geus nimukeun hiji basa musik alternatif, ku nu mana wae melodi bisa visualized dina susunan tungtunan ditetepkeun. Identitas ngamungkinkeun pikeun tiap anggota orchestra ngawangun logo pribadi sorangan, patali jeung sapotong favorit maranéhanana repertoire nu. Sumawona, kusabab aplikasi desain logo anu dikembangkeun khusus, bahkan pamiarsa tiasa janten bagian aktip dina prosés pembaharuan identitas.

The Recognition

About the A' Design Award Perak

Can You See the Music Identitas Dinamis mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Can You See the Music Identitas Dinamis diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Can You See the Music Identitas Dinamis mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions