Karya ZhenYue Logo sareng Identitas Merek ku Guangzhou Cheung Ying Design Co. Ltd. nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2022

ZhenYue Logo sareng Identitas Merek

ku Guangzhou Cheung Ying Design Co. Ltd.

Klién: Guangzhou Cheung Ying Design Co., Ltd.

Pamenang A' Design Award Perunggu dina Katégori Grafis

13,327

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #137424

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan ZhenYue Logo sareng Identitas Merek

ZhenYue mangrupikeun logo sareng identitas merek anu dijieun pikeun peritel kadaharan garing. Logo ieu ngagabungkeun wangun ayakan pangiuhan awi tradisional kalayan pola anyaman. Hurup-hurup tina ngaran merek dikait sareng disambungkeun, ku kituna susunanana mirip sapertos kadaharan garing anu ngumpul dina ayakan. Warna oranyeu dipilih janten warna merek pikeun nganyatakeun karajinan tradisional sareng kahaneutan. Identitas ieu digambar dina format vektor sareng diterapkeun kana kemasan ritel, outlet penjualan, toko online sareng iklan. Foil emas sareng cetak saring dianggo pikeun barang-barang citakan.

Pangakuan

Ngeunaan A' Design Award Perunggu

ZhenYue Logo sareng Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. ZhenYue Logo sareng Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. ZhenYue Logo sareng Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Diménsi & Bungkusan: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tag: Logo, Branding, Packaging, Visual Identity, Graphic Design
Téknologi Produksi: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Tantangan Desain: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
Panalungtikan: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Inspirasi: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Durasi Proyék: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Alur Operasi: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Anggota Tim: Creative Director: Zhiji Dong
Designer: Lu Gu
Krédit Gambar: Guangzhou Cheung Ying Design Co., Ltd..