Perunggu Grafis · 2022
Jing Yin Li Desain Identitas Merek
by Sxdesign
- A' Design Award Perunggu 2022 in Grafis
- CLIENT: Jing Yin Li
- Estimated Number of Design Views: 15,562
- Verification code 527335BDC3 · Verify this award
Colors
About Jing Yin Li Desain Identitas Merek
Jing Yin Li nyaéta identitas merek anu dirarancang pikeun merek beberesih sareng perawatan pakéan di pasar Cina. Logo ieu dijieun tina bentuk géométri saderhana, pasagi sareng saparapat bunderan, anu disusun dina opat baris. Tilu baris ngabentuk hurup J, Y sareng L, singgetan tina ngaran merek. Bentuk-bentuk éta disusun luyu sarta simétris pikeun némbongkeun kapercayaan sareng kateguhan. Warna merek ieu nyaimbangkeun beureum sareng wungu, ngarujuk kana keramik tradisional Cina sareng méja korsi kai cendana beureum. Logo ieu tetep kabaca dina ukuran minimal 6 kali 12 milimeter.
About the A' Design Award Perunggu
Jing Yin Li Desain Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Jing Yin Li Desain Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Jing Yin Li Desain Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.
Press Kit
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Image Credits
- Sxdesign
