Sxdesign Primary Function: Identitas Merek ku Sxdesign

Karya Sxdesign Primary Function: Identitas Merek ku Sxdesign nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Grafis.

PerakGrafis· 2022

Sxdesign Primary Function: Identitas Merek

ku Sxdesign

Klién: Sxdesign

Pamenang A' Design Award Perak dina Katégori Grafis

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #137585

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Sxdesign Primary Function: Identitas Merek

Sxdesign nyaéta identitas merek anu dijieun pikeun hiji studio desain anu perenahna di Beijing, Cina. Unggal détail logo ngiring babandingan 1:1.414, anu méré rupa anu kompak sarta rapih kana tanda éta. Unsur grafik leutik di juru-juruna ngingetkeun kana tanda kutip sarta ngabingkai pasagi opat panjang tina logo. Susunan éta ngajadikeun tanda éta simétris sarta nembongkeun kutipan, panandaan sarta panafsiran basa jeung gagasan. Ngaliwatan grafik gerak, logo ogé bisa ngagedéan jadi wangun Cina tradisional tina ngaran studio, nyambungkeun tradisi jeung desain modéren.

Pangakuan

Ngeunaan A' Design Award Perak

Sxdesign Primary Function: Identitas Merek mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Sxdesign Primary Function: Identitas Merek diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Sxdesign Primary Function: Identitas Merek mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Diménsi & Bungkusan: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Tag: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Téknologi Produksi: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Tantangan Desain: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Panalungtikan: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Inspirasi: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Durasi Proyék: Fr. November 2021 to January 2022, Beijing, China.
Alur Operasi: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Patén: Sxdesign
Anggota Tim: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Krédit Gambar: Sxdesign