Now Fungsi Utama: Seni Jilid Album by Yijia Xie

Now Fungsi Utama: Seni Jilid Album by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2022

Now Fungsi Utama: Seni Jilid Album

by Yijia Xie

Client: Yijia Xie

A' Design Award Beusi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #137644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Fungsi Utama: Seni Jilid Album

Téks Buku: Now nyaéta desain album anu diciptakeun pikeun saurang musisi anu genep lagu na nyaritakeun kisah ngeunaan impian, kamekaran jeung cinta. Hiji aksara Cina anu miboga harti diala tina unggal judul lagu, saperti Universe, Rain, Believe, Eyes, Moon jeung Star. Aksara-aksara ieu digabungkeun ku téhnik kolase digital jeung generative coding. Élemén-élemén anu geus dipilih dilebetkeun kana program komputer anu ngahasilkeun rébuan grafis anu béda-béda, ku kituna unggal bungkus kemasan miboga ciri anu unik. Format pasagi ieu ukuranana 4,25 ku 4,25 inci. Proyék ieu ngawengku genep desain jilid, buku lirik lagu, sarta kemasan album.

The Recognition

About the A' Design Award Beusi

Now Fungsi Utama: Seni Jilid Album mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Now Fungsi Utama: Seni Jilid Album diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Now Fungsi Utama: Seni Jilid Album dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie