Chinese Festivals Séri Ilustrasi by Chunli Zhou

Chinese Festivals Séri Ilustrasi by Chunli Zhou is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2022

Chinese Festivals Séri Ilustrasi

by Chunli Zhou

Client: Northeastern University of China

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #137793

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Colors

The Design

About Chinese Festivals Séri Ilustrasi

Chinese Festivals nyaéta séri ilustrasi anu dumasar kana perayaan tradisional Cina. Séri ieu ngawengku Taun Anyar Cina, Perayaan Parahu Naga, Perayaan Bulan Purnama Tengah Usum Gugur, sareng Perayaan Chung Yeung. Unsur-unsur perayaan sapertos mercon, parahu naga, zongzi, sareng buah cornelian ditampilkeun dina adegan-adeganna. Warna utami dipilih supados luyu sareng suasana unggal perayaan. Ilustrasi ieu digambar ngagunakeun parangkat lunak lukisan digital sareng dicitak dina ukuran 800 kali 800 milimeter. Tujuanana nyaéta pikeun nampilkeun budaya perayaan tradisional dina gaya visual anu kontemporer.

The Recognition

About the A' Design Award Perunggu

Chinese Festivals Séri Ilustrasi mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Chinese Festivals Séri Ilustrasi diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Chinese Festivals Séri Ilustrasi minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inside the illustrations are included specific imagery of traditional Chinese festivals such as "Chang'e", "zongzi", "dragon boat" and "cornelian"." The main colours of the illustrations are set for the different festivals. The illustrations throughout the series have a strong festive character and promote Chinese festival culture while allowing the atmosphere and flavour of different traditional Chinese festivals to be shown.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 800mm (W), 300dpi, RGB.
Tags: China, Festivals, Chinese New Year, Dragon Boat Festival, Mid-Autumn Festival, Chung Yeung Festival
Production Technology: This series of illustrations is drawn by procreate software. It is produced by a high level of printing and manufacturing techniques to show the beautiful and exquisite detail of the illustrations.
Design Challenge: The difficulty lies in accurately characterising traditional Chinese festivals and their elements, achieving a combination of modern aesthetics and traditional elements, computer technology and traditional craftsmanship, and the aesthetic standards of the characters.
Research: This "Chinese Festivals" series of illustrations features the Chinese New Year, Dragon Boat Festival, Mid-Autumn Festival and Chung Yeung Festival, which include festive elements such as "New Year animals", "firecrackers", "dragon boats", "zongzi" and "cornelian". The main colours of the illustrations are adapted to the atmosphere of the different festivals, deepening people's understanding of Chinese festivals while making more friends at home and abroad enjoy traditional Chinese festival culture.
Inspiration: The inspiration for the illustration design comes from traditional Chinese festivals. The strong atmosphere of festivals often makes people feel happy and joyful, and it is the responsibility and duty of every citizen to pass on the culture. Therefore, through illustration design, I hope to realise the effective innovation of traditional festival elements in contemporary times, spreading the energy of Chinese traditional festivals while making more people fall in love with Chinese festivals.
Project Duration: The work began in December 2022 at Northeastern University in Shenyang, Liaoning Province, China, and was completed in February 2022 at Northeastern University in Shenyang, Liaoning Province, China.
Operation Flow: The key to this design is to have a strong impact that appeals to the public, a high aesthetic effect that appeals to people's aesthetic sensibilities, and at the same time promotes cultural heritage while committing to its innovative development.
Team Members: Design direction: Huo Kai, designed by Zhou Chunli
Image Credits: Image #1 : Illustration Zhou Chunli, 2022.
Image #2 : Illustration Zhou Chunli, 2022.
Image #3 : Illustration Zhou Chunli, 2022.
Image #4 : Illustration Zhou Chunli, 2022.