Abstract Illustrations Ilustrasi Abstrak Kit Desain Branding by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Grafis Competition Category.
BeusiGrafis· 2022
Abstract Illustrations Ilustrasi Abstrak Kit Desain Branding
Client: TELS Group
A' Design Award Beusi Winner in Grafis Category
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- Verified Award Winner
- Verify Award Status for #139164
The Design
About Abstract Illustrations Ilustrasi Abstrak Kit Desain Branding
Inspirasi pikeun nyiptakeun ilustrasi unik pikeun kit branded taunan nyaéta milarian jangka panjang pikeun gaya abstrak anu unik. Kami nyiptakeun 10 komposisi formal anu béda kalayan garis anu dinamis dina palet kontras. Beda utama dina proyék nyaéta nyiptakeun ilustrasi konseptual branded pikeun sakabéh produk promo. Sadaya ilustrasi digambar ku tangan dina téknik gouache. Komposisi formal coloristic dina gaya linier minimalis mantuan produk nangtung kaluar tina sababaraha conto kalapa lianna.
The Recognition
About the A' Design Award Beusi
Abstract Illustrations Ilustrasi Abstrak Kit Desain Branding mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Abstract Illustrations Ilustrasi Abstrak Kit Desain Branding diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Abstract Illustrations Ilustrasi Abstrak Kit Desain Branding dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
- Dimensions & Packaging
- The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
- Tags
- Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
- Production Technology
- In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
- Design Challenge
- The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
- Research
- The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
- Inspiration
- The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
- Project Duration
- The branding kit was created in 2019 for all needs in the 2020 year.
- Operation Flow
- All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
- Patents
- © Nargiza Usmanova
© NUMZ Graphics - Team Members
- Illustrator and Graphic Designer - Nargiza Usmanova
- Image Credits
- Illustrator and Graphic Designer - Nargiza Usmanova
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