Not Make Believe Kampanye Ilustrasi by Ciara Chapman is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Grafis Competition Category.
BeusiGrafis· 2022
Not Make Believe Kampanye Ilustrasi
Client: Ciara Chapman Illustration
A' Design Award Beusi Winner in Grafis Category
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- Verified Award Winner
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The Design
About Not Make Believe Kampanye Ilustrasi
Proyék ilustrasi ieu nyebatkeun téma yén nyeri Kronis sanés Percaya. Gambar mangrupa kombinasi warna, tékstur jeung karakter datangna babarengan pikeun komunikasi pesen. Aya tujuh gambar total dina séri ieu. Protagonis nyaéta awéwé ngora dikurilingan ku karakter nu patterned tur jelas. Aya rubah muncul tina jukut sareng siluet poék sareng terang ningkatkeun warna sakurilingna. Pesen Artistik unggal ilustrasi nyambung ka panempo ngaliwatan symbolism dina unggal gambar.
The Recognition
About the A' Design Award Beusi
Not Make Believe Kampanye Ilustrasi mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Not Make Believe Kampanye Ilustrasi diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Not Make Believe Kampanye Ilustrasi dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This illustration project tackles the theme that Chronic pain is not make believe. The images are a combination of colours textures and characters that combine to communicate the major obstacles a person with chronic pain faces as a result of social perceptions and stigma. In total there are seven images one for each day of the week.
- Dimensions & Packaging
- N/a
- Tags
- Chronic pain, stigma, illustration, medical art, illustration campaign.
- Production Technology
- I created this project using Adobe Fresco on my iPad. I created some patterns to create texture and to separate the real from the imaginary.
- Design Challenge
- The hardest part of this project was to communicate the concepts around pain without turning the viewer off because of the subject matter. The titles of the images are: 1 Chronic Pain Is NOT Make Believe, 2 If You Could Feel What I Feel Even For A Moment 3 It’s Not You, It’s Me, I Miss Everything ! 4 Naysayers Bewares, 5 My Pain Is Vividly Real, 6 To Be Slowly Electrocuted (sciatica) and 7 Family Shields Me
Communication of these topics could reduce stigma. When your body is at its lowest point, it doesn’t need to be stepped on. - Research
- This is a conceptual project so the images are all broken down by the eye. The foxes represent family and those closest to me surfacing from the grass below. The animals have a pattern derived from the houndstooth pattern and where this pattern appears represents the imaginary or ‘make believe’. Silhouettes are a means of showing how we often see the world in black and white and the girls in the images look like children because of the loss of independence chronic pain causes.
- Inspiration
- Following an accident a few years ago my body was left with Chronic Pain. It is something that takes over and changes every aspect of your life. Time is spent weighing the pros and cons of every move I make, to discern whether or not the movement is worth the pain that follows. On top of this life changing event I along with every other pain sufferer must face the stigma of weakness and the various negative perceptions society has about chronic pain. When support is needed stigma is oftentimes the only thing available.
- Project Duration
- This campaign was part of my Instagram posts in March 2022. I created an online exhibition for this campaign via Instagram to reach as many people as possible through chronic pain and illustration hashtags.
- Operation Flow
- These artworks connected very well with the target audience. There are seven images so one image was posted online each day for a week. The images communicate the negatives of chronic pain and how constant pain can affect us. The invisible nature of chronic pain can be very lonely so artwork that reflects these feelings can provoke a very intense response from the viewer.
The themes are:
Chronic pain is not make believe
Naysayers
It’s not you, it’s me, I miss everything
If only you could feel what I feel, just for a moment.
My back pain is vividly real
Family shields
Sciatica is like a slow electrocution - Image Credits
- All works by Ciara Chapman
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