Greeninful Idéntitas Merek by Michelle Poon

Greeninful Idéntitas Merek by Michelle Poon is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2022

Greeninful Idéntitas Merek

by Michelle Poon

Client: Greenin'ful

A' Design Award Beusi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #139444

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Greeninful Idéntitas Merek

Greeninful mangrupa proyék rebranding pikeun merek ramah lingkungan anu ngadukung gaya hirup berkelanjutan. Merek ieu nyambungkeun jalma-jalma anu paduli kana lingkungan. Logona nembongkeun raray komunitas héjo sarta ngagambarkeun tékad jeung rasa panasaran. Idéntitas visualna ngagunakeun warna anu caang, guratan kuas anu wani, jeung unsur gambar leungeun anu tetep fléksibel dina pamakéanana. Gambar-gambarna dipilih supaya katingali gampang dideukeutan sarta museur kana komunitas. Rebranding ieu ngarobah merek tina platform dagang jadi hiji komunitas anu ngaronjatkeun kasadaran masarakat ngeunaan perlindungan lingkungan.

The Recognition

About the A' Design Award Beusi

Greeninful Idéntitas Merek mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Greeninful Idéntitas Merek diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Greeninful Idéntitas Merek dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Dimensions & Packaging: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Tags: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Production Technology: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Design Challenge: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Research: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Inspiration: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Project Duration: October 2021 - January 2022
Operation Flow: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Team Members: Michelle Kason
Image Credits: Image 1: Michelle Kason (Designer)