Khedr El Attar Identitas Merek by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Grafis Competition Category.
BeusiGrafis· 2022
Khedr El Attar Identitas Merek
Client: Khedr el Attar
A' Design Award Beusi Winner in Grafis Category
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- Verified Award Winner
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The Design
About Khedr El Attar Identitas Merek
Khedr El Attar mangrupa identitas merek anu dijieun pikeun pedagang produk organik jeung mentah anu diadegkeun di Kairo taun 1945. Proyék ieu ngahijikeun strategi merek jeung sistem visual anu ngagambarkeun posisi anyar merek. Identitas ieu ngajaga status Khedr El Attar salaku sumber barang organik jeung mentah. Sistem visualna ngatur usaha kana tilu subkategori utama: ubar organik, kageulisan mentah, jeung produk kuliner. Desain kemasan jeung pedoman merek ngalengkepan sistem ieu, ngahijikeun étos lami dagang jeung tampilan modéren.
The Recognition
About the A' Design Award Beusi
Khedr El Attar Identitas Merek mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Khedr El Attar Identitas Merek diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Khedr El Attar Identitas Merek dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
- Tags
- Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
- Inspiration
- Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
- Project Duration
- The project started in March 2020 in Cairo and finished in 2021
- Team Members
- Omnia Magdy Photographer
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