Half Production Identitas Brand by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2022

Half Production Identitas Brand

by Chin Hock Cong

Client: Creator Design Studio

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Half Production Identitas Brand

Half Production mangrupikeun studio fotografi sareng videografi. Kasaimbangan antara cahaya sareng kalangkang mangrupikeun hal anu aranjeunna milarian. Samentara éta, ieu ogé coincides jeung falsafah hirup maranéhanana. Grasping kasaimbangan antara satengah na pinuh téh kawas keur hina tur ngajaga diajar, kasaimbangan antara fungsi jeung kreativitas. Logo ieu diideuan ku aksi tuang cai. Nalika gelas pinuh, euweuh rohangan pikeun perbaikan. Aksi tuang cai sigana mangrupikeun hal anu urang udag. Kudu rendah haté jeung terus diajar.

The Recognition

About the A' Design Award Perunggu

Half Production Identitas Brand mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Half Production Identitas Brand diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Half Production Identitas Brand minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021