Joy of Playing Fungsi Utama: Identitas Merek by Squared

Joy of Playing Fungsi Utama: Identitas Merek by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2022

Joy of Playing Fungsi Utama: Identitas Merek

by Squared

Client: Balin

A' Design Award Perunggu Winner in Grafis Category

15,515

Verified Award Winner

Verify Award Status for #140424

Panggihan Ayeuna View at A' Design Award Press Release Award Badge

Colors

The Design

About Joy of Playing Fungsi Utama: Identitas Merek

Téks Buku: Joy of Playing nyaéta identitas merek anu diciptakeun pikeun Balin, hiji perusahaan anu ngadamel kaulinan pikeun budak leutik. Identitas ieu ngawengku logo, aset merek, kemasan sarta warna jeung wangun tina kaulinan sareng karakter. Basa visualna minimalis, kalayan wangun anu basajan, palét warna anu diréduksi sareng ilustrasi cét cai. Unggal karakter kaulinan gaduh ngaran sareng carita, anu ngabantosan barudak ngawangun hubungan émosional. Bahan anu dipilih kalebet kayu, kayu lapis, kertas, katun organik sareng cét dumasar cai jeung tutuwuhan.

The Recognition

About the A' Design Award Perunggu

Joy of Playing Fungsi Utama: Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Joy of Playing Fungsi Utama: Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Joy of Playing Fungsi Utama: Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Production Technology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Design Challenge: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Research: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Project Duration: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operation Flow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Team Members: Creative Director - Yana Okoliyska