Enable Change Idéntitas Merek by Squared

Enable Change Idéntitas Merek by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2022

Enable Change Idéntitas Merek

by Squared

Client: Isabelle Laporte

A' Design Award Beusi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #140542

Panggihan Ayeuna View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Idéntitas Merek

Enable Change nyaéta idéntitas merek anu diciptakeun pikeun profésional anu damel dina manajemén parobahan. Idéntitas ieu ngagunakeun pamarekan anu minimal, kombinasi tipografi anu bold, sarta hiji warna anu ceria. Simbol logo ngahijikeun inisial I jeung L jeung simbol katakwaan, ngagambarkeun inklusi. Jenis tipografi dipilih pikeun ngagambarkeun parobahan, kalayan bentuk-bentuk anu mekar sarta transisi anu lancar antara garis anu kandel jeung ipis. Skéma warna dikurangan sarta gaya grafisna flat. Desain jeung pangwangunanana nyandak kira-kira dua bulan dina taun 2021.

The Recognition

About the A' Design Award Beusi

Enable Change Idéntitas Merek mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Enable Change Idéntitas Merek diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Enable Change Idéntitas Merek dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska