Biblioteche di Roma Identitas Merek ku Ragu Communication

Karya Biblioteche di Roma Identitas Merek ku Ragu Communication nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Grafis.

EmasGrafis· 2022

Biblioteche di Roma Identitas Merek

ku Ragu Communication

Klién: Sistema Biblioteche di Roma

Pamenang A' Design Award Emas dina Katégori Grafis

95,370

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #140666

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Biblioteche di Roma Identitas Merek

Biblioteche di Roma nyaéta identitas merek anu diciptakeun pikeun jaringan perpustakaan umum di kota Roma. Identitas ieu mieling ulang taun ka-dua puluh lima sistem perpustakaan sarta dimaksudkeun pikeun nembongkeun inovasi jeung aksesibilitas. Logo nu bersejarah nembongkeun buku nutup anu ngagolér dina sisina. Simbol anyar nembongkeun buku muka anu ogé bisa dibaca salaku hurup mimiti tina ngaranna. Tanda grafisna beresih tur ésénsial. Identitas ieu diterapkeun kana sistem alat tulis, titik kontak digital, iklan, média luar ruang jeung papan pituduh.

Pangakuan

Ngeunaan A' Design Award Emas

Biblioteche di Roma Identitas Merek mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Biblioteche di Roma Identitas Merek diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Biblioteche di Roma Identitas Merek nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Diménsi & Bungkusan: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Tag: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Téknologi Produksi: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Tantangan Desain: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Inspirasi: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Durasi Proyék: The project began in Rome in January 2021 and was delivered to the client in April 2021
Alur Operasi: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Patén: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Anggota Tim: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Krédit Gambar: Ragu Communication