China Merchants Desain Interior Cabang Bank by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Beusi in Interior Competition Category.
BeusiInterior· 2023
China Merchants Desain Interior Cabang Bank
by Shenzhen Scene Aesthetic Design Co., Ltd
Client: China Merchants Bank
A' Design Award Beusi Winner in Interior Category
- 12,564
- Verified Award Winner
- Verify Award Status for #142304
The Design
About China Merchants Desain Interior Cabang Bank
Téks Buku: China Merchants nyaéta desain interior cabang bank anu réngsé di Shenzhen, Tiongkok. Rohangan sagede 870 méter pasagi dibagi kana daérah fungsional pikeun panarimaan bisnis, ngantosan sareng hiburan, sadayana mancer ti daérah istirahat terpadu di tengah. Pasagi, wangun anu dipaké pikeun jandéla dina arsitéktur klasik Tiongkok, dijadikeun inti visual pikeun ngébréhkeun kastabilan sareng kabukaan. Kayu, kulit, kaca sareng pencahayaan kalayan suhu warna 5500K dikombinasikeun sareng wates hideung sareng warna merek pikeun ngawangun suasana anu tenang. Cabang ieu dirarancang janten tempat pikeun sosialisasi sareng waktos senggang sapopoé.
The Recognition
About the A' Design Award Beusi
China Merchants Desain Interior Cabang Bank mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. China Merchants Desain Interior Cabang Bank diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. China Merchants Desain Interior Cabang Bank dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
- Dimensions & Packaging
- 870㎡
- Tags
- Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
- Production Technology
- Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
- Design Challenge
- The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
- Research
- Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
- Inspiration
- In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
- Project Duration
- The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
- Operation Flow
- The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
- Team Members
- Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang
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