Ecovacs Desain Interior Toko Ritel by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Beusi in Interior Competition Category.
BeusiInterior· 2023
Ecovacs Desain Interior Toko Ritel
by Shenzhen Scene Aesthetic Design Co., Ltd
Client: ECOVACS SI Design
A' Design Award Beusi Winner in Interior Category
- 9,923
- Verified Award Winner
- Verify Award Status for #142308
The Design
About Ecovacs Desain Interior Toko Ritel
Ecovacs mangrupa desain interior toko ritel anu dirarancang pikeun produk robot pinter, kalayan ngawengku wewengkon 150 méter pasagi. Toko ieu nampilkeun téma cara hirup anu leuwih hade ngaliwatan skenario imah dimana téknologi jeung kahirupan sapopoé disatukeun. Warna biru gradasi ngadominasi rohangan utama, dibarengan ku serat kayu anu haneut sarta rak pintonan warna pérak-abu-abu kalayan tékstur logam. Bentuk buleud anu dicokot tina logo merek jeung produk digunakeun salaku basa visual. Rute anu geus direncanakeun mingpin pangumjung ngaliwatan wewengkon demonstrasi, jualan, pangalaman, jeung skenario. Toko ieu dibuka di Cina taun 2022.
The Recognition
About the A' Design Award Beusi
Ecovacs Desain Interior Toko Ritel mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Ecovacs Desain Interior Toko Ritel diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Ecovacs Desain Interior Toko Ritel dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is an offline retail store for Ecovacs, which themed with a better way of life. Based on the brand mission of Robotics for All, the designers of the project explored the intimate relationship between robots and humans and built this experiential retail space which guides feelings and touring routes of customers in different scenarios and meet their experience and consumption needs.
- Dimensions & Packaging
- 150㎡
- Tags
- New retail model,Immersive experience,Future home scenarios,robots; Humanistic
- Production Technology
- 1. Gradient blue dominates the main visual space. Combined with the warm color wood grain and silver gray, metal-textured display shelves, the main space creates a futurist vibe and narrows the distance between the space, products and customers.
2. The designers use round shapes extracted from the brand logo and products as the visual language to keep the unity and consistency between the main brand elements and space design, and enhance the visual memory of customers. - Design Challenge
- This project represents an exploration of new retail stores for robot products. The design team sets up home scenarios in the futurist looking space and creates elaborate moving paths to simulate the application of the products in real life. In addition, it creates a home atmosphere to guide feelings and touring routes of customers, highlighting the emotional bond between robots and man.
- Research
- As part of Ecovacs strategic planning, the optimization and upgrading of offline stores, including enhancing immersiveness and creating interactive service and purchasing experience for customers, are highly emphasized by ECOVAC. Through careful renovation, the company manages to create a platform for customers to experience its intelligent robot products. Tech fans can now feel the charm of robotics and the benefits it brings for families by experience the products directly.
- Inspiration
- Ecovacs believes that robots are our partners and intimate friends who will bring us a better way of life. The company hopes humans can develop together with robots to achieve extraordinary value. In this connection, the project starts by probing into the relationship between man and robots, and narrows the boundary between technology and mankind by creating futurist home scenarios where life and technology are harmoniously integrated.
- Project Duration
- The project began in January 2022 and was launched in China in June 2022.
- Operation Flow
- Carefully designed moving line in six aspects: browsing, touring, checking, resting, thinking, moving.
Product demonstrations on both sides of the entrance to attract customers;
Product selling area and display area for customers to tour around and browse;
Product experience area to attract customers to stop and watch product demonstrations, allowing them to sit down for deeper communication;
Scenario section shows the scenes of product use in the home, creates demand and facilitates purchases. - Team Members
- Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Liandan Cui,
Shuidong He,
Qilin Yang
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