Karya Pakka Coffee Shop Identitas Merek ku Sersen Shenzhen Brand Consulting nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2023

Pakka Coffee Shop Identitas Merek

ku Sersen Shenzhen Brand Consulting

Klién: Pakka Coffee Shop

Pamenang A' Design Award Perunggu dina Katégori Grafis

11,154

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #142456

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Pakka Coffee Shop Identitas Merek

Pakka Coffee Shop mangrupa identitas merek anu dijieun pikeun réstoran kopi di Shantou, Cina. Desain ieu ngagabungkeun tulisan leungeun jeung skéma warna biru sareng oranyeu anu kontras. Tulisan anu santai ieu diideuan ku grafiti sareng seni jalanan, sedengkeun kombinasi warnana ngingetkeun kana gaya retro Amérika. Sistem visual anu basajan ngajaga citra merek supaya tetep ngahiji sareng gampang dikenal dina rupa-rupa média. Identitas ieu boga tujuan pikeun ngahubungkeun budaya kopi jeung kahirupan sapopoé sarta narik minat konsumén ngora anu resep kana fashion jalanan.

Pangakuan

Ngeunaan A' Design Award Perunggu

Pakka Coffee Shop Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Pakka Coffee Shop Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Pakka Coffee Shop Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Tag: LOGO, Brand Image, Coffee culture, Street culture, American style
Tantangan Desain: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Panalungtikan: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Inspirasi: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Durasi Proyék: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Alur Operasi: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

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