Vivo X80 Kampanye Iklan Luar Ruang by Output

Vivo X80 Kampanye Iklan Luar Ruang by Output is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Pariwara Competition Category.

PerakPariwara· 2023

Vivo X80 Kampanye Iklan Luar Ruang

by Output

Client: Output

A' Design Award Perak Winner in Pariwara Category

561,088

Verified Award Winner

Verify Award Status for #142549

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X80 Kampanye Iklan Luar Ruang

Vivo X80 nyaéta kampanye iklan luar ruang anu diciptakeun pikeun ngamajukeun séri smartphone. Alih-alih maké layar 3D tanpa kacamata anu dipasang di luhur wangunan, ieu kampanye ngagunakeun layar lantai raksasa anu dipasang langsung dina taneuh, ku kituna nu nongton bisa nempo ti jarak deukeut. Eusina disusun dina tujuh babak jeung dipintonkeun di Shenzhen jeung Xian. Dua radar jeung téknologi néwak awak manusa ngalacak posisi jeung gerakan panongton, ku kituna gambar-gambarna ngaréaksi ka nu nongton. Téknologi proyéksi laser dipaké pikeun tampilanana.

The Recognition

About the A' Design Award Perak

Vivo X80 Kampanye Iklan Luar Ruang mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Vivo X80 Kampanye Iklan Luar Ruang diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Vivo X80 Kampanye Iklan Luar Ruang mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan