Lucky Tiger Welcomes New Year Ilustrasi by Hsiao Yun Tseng

Lucky Tiger Welcomes New Year Ilustrasi by Hsiao Yun Tseng is a highly esteemed winner of the very prestigious 2023 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2023

Lucky Tiger Welcomes New Year Ilustrasi

by Hsiao Yun Tseng

Client: Kiwifruit Kiwi World

A' Design Award Beusi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #143761

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Colors

The Design

About Lucky Tiger Welcomes New Year Ilustrasi

Lucky Tiger Ngabagéakeun Taun Anyar ngagabungkeun tanda zodiak jeung elemen kertas-cut tradisional Cina, nyieun desain kasampak kaluar tina pigura jandela, bari sato nguntungkeun ngagulung koin emas ka luar, saolah-olah mawa kabeungharan. Pamakéan sakabéh kelir spring-kawas, abandoning warna beureum tradisional, sarta nambahkeun loba kembang jeung tutuwuhan, sabab ngucapkeun kembang jeung pakaya téh sarupa (di wewengkon Cina-diomongkeun), sigana nu taun ieu boga alus tuah pikeun rejeki.

The Recognition

About the A' Design Award Beusi

Lucky Tiger Welcomes New Year Ilustrasi mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Lucky Tiger Welcomes New Year Ilustrasi diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Lucky Tiger Welcomes New Year Ilustrasi dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!
Dimensions & Packaging: Postcard: 105mm x 148mm 400P thick card
Spring Festival couplet: 150mm x 150mm
Red Packet: 95mm x 90mm
Tags: New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations
Production Technology: Illustrator software rendering, combined with photoshop image material synthesis.
Digital printing is adopted to faithfully present the performance of the illustration itself.
Design Challenge: Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics
Research: New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.
Inspiration: Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.
Project Duration: Draw in January 2022, complete in February 2022, and send a postcard to congratulate
Operation Flow: It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!
Patents: Copyrights belong to Hsiao Yun Tseng,2022
Image Credits: Image #1 : Illustration Hsiao Yun Tseng 2022.
Image #2 : Illustration Hsiao Yun Tseng 2022.
Image #3 : Illustration Hsiao Yun Tseng 2022.
Image #4 : Illustration Hsiao Yun Tseng 2022.